If you run your own business via direct sales, you may think it’s fine to use your company’s branding for everything. After all, they have done the work to make a logo, pick colors and fonts, and make gorgeous graphics, so why not use them? I’m going to tell you why you should brand yourself separately from your DS company, and how to do it!
When you brand yourself, your customers get a glimpse of you, and something to relate to. Relationship marketing is huge in direct sales and small business ownership, because people are drawn to people they genuinely like, not just to a company.
Branding yourself involves several elements, including object association, colors, fonts, and a logo.
Object association is picking an object that you want your customers to relate with you. Pick an object or two that you want to focus on, and start putting it in your posts to your group or on Instagram. If you love giraffes, for example, show your customers that; wear giraffe print, post a picture of you drinking coffee from a mug with a giraffe, show them your giraffe collection. Pretty soon, your customers will see a giraffe and think of you! You’ll get messages and posts in your group about giraffes, hear all the giraffe jokes, and see all of the giraffes your customers see in stores (or at the zoo!). The giraffe doesn’t even have to be part of your business name or logo, just an object that your customers identify with you.
Colors, fonts, and a logo are also important parts of your brand. The best way I’ve found to find what you like is to search on Pinterest. Follow me for some inspiration! I have boards dedicated to color schemes, fonts, logo inspiration, and graphic design elements.
Make a secret board, and pin away!
You’ll probably start to see a cohesiveness among the things you are drawn to. Once you have these pieces in place, you’ll be able to make your own graphics using a program like PicMonkey. You can add design elements, use exact color codes, download fonts, and use those to create a logo. When you begin using all the pieces together, your graphics will all begin to look like you. And BAM! Now you have a brand that is all you! (Bonus: If you ever change companies, you don’t have to start completely over if you have branded YOU and not your company!).
Need help? I love branding, and I would love to help! Send me some info, and I’ll get back to you to start designing a look you (and your customers!) will love!
**Always check with your company’s policies and procedures, and do not put your logo on someone else’s image!**
Disclosure: Some of the links in this post are affiliate links–this means I may earn a small commission (at no additional cost to you) if you click through and choose to make a purchase.