In direct sales and small business ownership, we try so hard to keep our customer Facebook groups engaged, active, and interested. Then, with some of that extra money you’ve been making, you plan a vacation. You can’t wait for the sun and the sand, some time off, some time unplugged with your family. Then, you realize–you can’t leave your group hanging for a week! Before the panic hits, let me help you with these 5 tips to keep your Facebook group engaged while on vacation.
5 tips to keep your Facebook group engaged
- batch graphics in advance
- schedule one post a day
- carve out just a few minutes a day to engage with your group
- have a teammate go live on your page
- take the time off, so you can come back refreshed and ready to work!
First up, batching graphics.
This is something that can be done well in advance. Make one for everyday that you will be gone, including travel days. The graphics should match your branding as far as colors, fonts, and overall aesthetic. Here is an example of one of my posts from our last trip. Notice the color scheme, fonts, and the watermark. This template could easily be used for several quotes or engagement posts by just changing the text. (This and this will help with graphics, if you are overwhelmed!)
Scheduling posts in your Facebook group is a HUGE help!
I use this tip not only for vacation, but for weekly planning! In your group, write the post like you want it to appear, with photos or graphics. There should be a little clock in the bottom right corner that will allow you to schedule it for later (This works best from a computer!). I would schedule a graphic to post every morning, with most of them requiring your members to answer. Here are some ideas of vacation-themed engagement posts: Favorite beach drink? Best beach book recommendation? Dream travel destination? Favorite outdoor activity on vacation?
If you are able, carve out 15 minutes a day to engage with your group.
You don’t want to spend your vacation glued to your phone, but engaging for just 15 minutes a day will be enough. Post an organic post once daily–outfit pics, using your product, a fun thing you did that day, the best view of the day. Between that and your scheduled post, your Facebook group will have plenty to comment on! My Facebook group loves seeing snippets of our travels, like this picture from our Hawaii trip.
Ask a teammate or friend to help you out.
As independent business owners, it isn’t always in our nature to ask for help. But, this is one of those times that a teammate can easily help you! Ask a teammate, your sponsor, or a down-line to go live in your group–if you have different inventories (for example, LuLaRoe), they can host a live sale in your group. This will allow your customers to shop without looking outside your group, and it will help your friend sell some pieces! Those of you that sell with other companies, ask a teammate to do a purposeful video rather than a sale; a styling video, a make-up tutorial, or an informative chat about the company.
Enjoy your vacation!
This one may be the hardest for small business owners. We MAY tend to have control issues (who, us?!) and want to stay plugged in at all times. BUT, you can’t pour from an empty cup. Rest, recharge, unplug, enjoy your time off, and come back ready to conquer the world!