In direct sales or small business ownership, it’s important to brand yourself, so that you stand out from other retailers/consultants/shop owners. The first step in branding yourself is deciding on your branding colors.
When I first decided to brand myself and step away from my company’s branding, I tried to go with my long time favorite colors. That seemed like the most obvious choice and I thought it would easy. However, it never felt right. I was trying to make cobalt and kelly green work for me, but it felt preppy and nautical, which is not me. I began to get frustrated and discouraged.
Then, I had an epiphany; I was wearing an aqua fitness tracker band; I had aqua phone and iPad cases. In my office, I had aqua baskets, artwork, shipping supplies, and desk accessories.
My branding color was literally right in front of my face!
I went to Pinterest and searched aqua color schemes. I used a color code detector on a fabric that I found, and played around with a few variations until I found something I loved.
The result was light, airy, fun, and very ME.
If you are struggling with colors, look around.
- What are you drawn to in your everyday purchases?
- Which color do you wear most?
- What colors make you happy?
(Don’t worry about if it “matches” your company—you aren’t branding them, you’re branding yourself. The beauty of that is if you ever change companies, your branding can stay the same, or at least similar).
Once you have at least one color locked down, browse Pinterest for color schemes and pin the ones you love. Something will jump out and just feel right to you! Use the color code detetctor to find out the exact colors. You can use these color codes in programs like WordSwag or PicMonkey to make your graphics match your color scheme. (Read here on why you should make your own graphics!)